SIČHONA
Privacy Policy
Effective Date: August 16, 2021
Last Updated: August 20, 2021

This Privacy Policy sets out how Human Race PW, LLC, doing business as Humanrace, (“we,” “us,” or “our”) uses and protects any information that you, the user, provide when you visit the website, https://sichona.com (“Website”). Except as otherwise provided herein, this Privacy Policy applies to all services offered by us on this Website. Except as otherwise provided herein, this Privacy Policy applies only to information collected through our Website and not to information collected offline.

This Privacy Policy does not cover the information practices of third parties, including other companies that may advertise on this Website. In addition, the Website may contain links to third party websites. Please note that once you click on such a link, you will have left our Website and should be aware that we do not have any control over third party websites. Use of third-party websites, and collection of information by those parties, are governed by their privacy policies. We encourage you to exercise caution and review their privacy policies before using their websites. Nonetheless, we seek to protect the integrity of our Website and welcome any feedback about these third-party websites.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not use our Website. By accessing or using this Website, you agree to this Privacy Policy. We may revise and update our Privacy Policy from time to time, and all updates will be posted on this page. Unless otherwise required by law, your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

Please also visit our Terms and Conditions establishing the use, disclaimers and limitations of liability governing the use of our Website here: Terms & Conditions

How Long We Keep Your Personal Information
We will keep your Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so, or as required by law, whichever is longer.

To determine the appropriate retention period for your Personal Information, we will consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we use your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer need to retain your Personal Information, it will be deleted or be anonymized so that you can no longer be identified from it.

Information We Collect
We collect the following categories of personal information: Identifiers such as Internet Protocol address, email address, and other similar identifiers (“Identifiers”); Internet or other electronic network activity information; geolocation data; and inferences drawn from any of the above-identified information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.

How We Use the Information We Collect
Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company without your consent, other than as specified in this Privacy Policy.

We will use your Personal Information for our legitimate interests, meaning our interests in conducting our business, fulfilling orders and processing transactions, and managing and providing services to you, which include the following:

· Providing, maintaining and improving our business;

· Managing and providing services to you;

· Responding to your questions, concerns, and other requests for assistance;

· Keeping you informed of administrative changes to our Website, including changes to our terms and conditions and other policies, and other information regarding the Website;

· Analyzing Website statistics, such as usage and experiences impacting your browsing experience. We use this information to patch bugs and resolve other issues to present you with the best possible browsing experience. We also use cookies and other technologies to analyze how our customers interact with the Website, which helps us improve its functionality;

· Conducting market research, which informs our marketing strategy and enables us to present you with a browsing experience tailored to your interests. For example, we create user profiles to enable personalized direct marketing communications;

· Maintaining basic records, so that we may respond to and honor your requests to prohibit future unwanted processing;

· Preventing fraud, criminal activity, and misuses of our Website. We also use this information to block prohibited resellers from accessing our website and to safeguard the security of this Website, as well as our infrastructural security;

· Complying with legal obligations and process, and to safeguard our rights, privacy, safety, and property, as well as your rights, privacy, safety, and property, and that of our affiliates and third parties;

· Administering special offers, including contests, promotions, surveys, and other interactive Website experiences;

· Communicating with you, including through email. We may use the email address which you provide for order processing to send you occasional news, updates, and information about our company and related products and services. If at any time you would like to unsubscribe from receiving future emails, please refer to the detailed unsubscribe instructions at the bottom of each email;

· Notifying you about special offers and products or services available from us, our affiliates or our partners that may be of interest to you.

How We Protect And Store Your Information
We are committed to making sure your privacy is protected when you use our Website and when we collect information from you. We take the security of your information seriously and implement a variety of security measures to maintain safety of all Personal Information you provide.We also make sure that third parties we use to process your Personal Information also use appropriate security measures to protect your data.

The safety and security of your information also depends on you. We urge you to be careful about entering information on public computers or on public networks.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or stored on our Website.

Do Not Track (DNT) Signals
We participate in interest-based advertising and use third-party advertising companies to serve you targeted advertisements based on your browsing history. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

We may also work with third-party partners who employ tracking technologies or the application of statistical modeling tools to determine if two or more devices are linked to a single user or household so that content you see on one device can result in relevant advertising on another device, to perform analytics, and to measure the performance of our advertising campaigns.

Although we do our best to honor your privacy preferences, we cannot guarantee a response to Do Not Track signals set by your browser at this time.

Cookies
Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser. Cookies enable websites or service providers’ systems to recognize your browser and capture and remember certain information. For example, you may use our cookies to stay logged in when you exit a browser window. You may read more about cookies at https://www.allaboutcookies.org/.

We use cookies and other technologies for different purposes. First, we use “Strictly Necessary Cookie” to carry out essential services of our website including, but not limited to, tracking sign-ups. Second, we use “Analytics Cookies” to understand how users arrive to and use our site. Third, we use “Functional Cookies” to make our site more user-friendly and give visitors a better browsing experience. Finally, we use “Marketing Cookies" to facilitate our direct marketing.

Some cookies (Strictly Necessary Cookies) are so essential to the functioning of our website that you cannot opt out of them. However, you can choose to accept, decline, or withdraw consent to other cookies. Be aware that disabling cookies may prevent you from using certain features or services on our Website.

Browser Opt-Out: Most browsers have a “help” button or section on the toolbar. If you click on this button or section, you will find information about turning on and off cookies and how to receive notifications when a new cookie is received.

Internet Explorer

Mozilla Firefox

Google Chrome

Apple Safari

Additionally, many advertising services allow you to opt out of targeted advertising. You may find more information in the resources available at the Network Advertising Initiative, http://www.networkadvertising.org.

Mobile devices: Note that these resources may not work to turn off cookies on mobile devices. Every mobile device is different. Here are some resources for turning off cookies for popular mobile browsers:

Mozilla Firefox (Android)

Google Chrome

Apple Safari

Disclosure to Third Parties
Other than as described herein, we do not sell, trade, or otherwise transfer to third parties your personally identifiable information. We may share your Personal Information with our affiliates, as well as with trusted third parties who assist us in operating our Website, conducting our business and servicing you, including providers of hosting, cloud services and other information technology services providers for the management or hosting of the Website; email communication and customer support services; and web analytics, marketing and digital advertising services, so long as those parties agree not to use the information for their direct marketing purpose, to keep this information confidential and use appropriate security measures to protect your data. We may also disclose your information as required under applicable law, to enforce our Website policies, or to protect our or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. In the event of a merger, acquisition, reorganization, bankruptcy, receivership, or sale or transfer of all or a portion of our assets, your Personal Information may be transferred to a successor or affiliate or other entity surviving out of the event.

Nevada Online Privacy Law
If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of personally identifiable information we have collected or will collect about you. We do not sell your personal information. To request confirmation that we do not sell your personal information, please send an email to support@humanrace.com, with “Nevada Privacy Information” in the subject line of your message.

Protecting Children’s Privacy
We are a general audience site. Our Website and services are all directed to people who are at least 16 years of age or older. We do not knowingly collect, use or disclose any information from anyone under 16 years of age. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we discover that we have inadvertently collected information from anyone under 16 years of age, any information regarding that user will be promptly deleted. If you believe we might have any information from or about anyone under 16 years of age, please contact us by using the information below.

Rights Under the EU General Data Protection Regulation (“GDPR”)
If you are located in the European Economic Area, and provide your consent, your Personal Information may be transferred and stored outside of the European Economic Area to the United States for purposes described in this Privacy Policy. Whenever we store or transfer your Personal Information outside the European Economic Area, we will do so in accordance with applicable U.S. law and will implement appropriate safeguards.

There are possible risks involving such a data transfer arising from the absence of an adequate level of protection in the U.S. and the absence of appropriate safeguards such as a lack of a data supervisory authority. We take the security of your information seriously, and all Personal Information you provide to us will be securely stored on our secure servers behind firewalls. By using our services, you understand that your Personal Information may be transferred to our servers and third parties with whom we share it as described in this Privacy Policy.

Under the GDPR, consumers in the European Economic Area are afforded particular rights in relation to their personal rights. We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

· The right to access: You have the right to request copies of your Personal Information from us. We may charge you a small fee for this service.

· The right to rectification: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

· The right to erasure: You have the right to request that we erase your Personal Information, under certain conditions.

· The right to restrict processing: You have the right to request that we restrict the processing of your Personal Information, under certain conditions.

· The right to object to processing: You have the right to object to us processing of your Personal Information, under certain conditions.

· The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

· The right to withdraw consent: If we rely on your consent to process your Personal Information, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect any processing of your data before we received notice that you wished to withdraw consent.

· The right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with the data protection authority of your country if you have a concern about our privacy practices, including the way we handle your Personal Information.

Email: support@humanrace.com,

Mailing Address: HUMANRACE
Attention: Humanrace
10960 Wilshire Blvd., 5th Floor
Los Angeles, CA 90024

Changes to Our Privacy Policy
Unless otherwise required by law, it is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on our Website home page. If we make material changes to how we treat the information collected from our users, we will notify you through a notice on our Website home page. The date the Privacy Policy was last revised is identified at the top of the page. We may also notify you of any material changes by sending an email to you. You are responsible for periodically visiting our Website and this Privacy Policy to check for any changes.

Contact Us
If you have any questions or concerns regarding this Privacy Policy or data processing, if you would like to change or access the Personal Information we have collected from you, or if you would like to make a complaint, you may contact us using the information below. You may also be able to refer a complaint to your local data protection regulator if you are not satisfied with the way we handled your complaint.


Email: support@humanrace.com,

Mailing Address: HUMANRACE
Attention: Humanrace
10960 Wilshire Blvd., 5th Floor
Los Angeles, CA 90024

Book cover with photo of mountainous rock in sandy desert
Inner cover of book with Sichona logo
Photograph in book of Zaniyan Iron Eyes standing in front of house and teepee frame
Photograph in book of Tokala Little Sky standing on asphalt road wearing traditional Native clothing
Photograph in book of Tokala Little Sky dancing in road wearing traditional Native clothing
Photograph in book of grass plane
Photograph in book of Tokala & Ataya Little Sky playing on grassy hill
Close up photograph in book of Jonna & ToiRee Brady wearing traditional Native clothing and Sičhona shoes
Close up photograph in book of sunset
Photograph in book of Standing Rock Telecommunications tower
Aerial photograph in book of Dakota plains
Photograph in book of Maize Two Bears standing in field with horse
Sequence of photographs in book of Kylie Driver
Two photographs in book of Zaniyan Iron Eyes wearing blue Sičhona shoes
Two photographs in book showing Kylie Driver on left standing in lake and The Little Sky Family on right standing on road wearing traditional Native clothing
Photograph in book of Tokala Little Sky dancing on grass field with blue sky in the background
Photograph in book of Tokala Little Sky dancing on grass field with blue sky in the background
Two closeup photographs in book of Tokala Little Sky's eyes
Photograph sequence of camera panning from grass to yellow Sičhona shoe to sunset
Photograph in book of grey clouds with pink sunlight shining through
Photograph sequence in book of Maize Two Bears holding horse's rein
Photograph in book of yellow Sičhona shoe on rocky ground
Photograph in book of rock with striations in front of pink sunset
Photograph in book of Joe Jahner, Lance & George Bradley holding basketball in front of basketball pitch
Photograph in book of flock of small black birds flying above sunlit grass plain
Photograph in book of Jonna & ToiRee Brady wearing colourful native clothing standing on grass field
Sequence of photographs in book of black Sičhona show
Photograph in book of cracked dirt ground
Photograph in book of blue and pink sunset
Book spread of image credits
Back cover of book showing rock