“I chased the experience I remember feeling as a kid when I walked barefoot on grass, sand and rocks. Feeling the texture, the temperature, the moisture... that primal sense of freedom was a north star objective with this project”
Stemming from Pharrell’s long-standing relationship with the Dakota tribe, with the blessing of his Dakota friends, the silhouette’s name, Sičhona, is deeply emotive and borrows from the Indigenous phrase for “connecting to the Earth” – the Dakota way of saying “Barefoot”.
Available on adidas.com/pharrell
George Bradley
Lance Bradley
Jonna Brady
ToiRee Brady
Kylie DriverZaniyan Iron EyesJoe JahnerTrae Little Sky
Ataya Little Sky
Tokala Little Sky