“I chased the experience I remember feeling as a kid when I walked barefoot on grass, sand and rocks. Feeling the texture, the temperature, the moisture... that primal sense of freedom was a north star objective with this project”

Stemming from Pharrell’s long-standing relationship with the Dakota tribe, with the blessing of his Dakota friends, the silhouette’s name, Sičhona, is deeply emotive and borrows from the Indigenous phrase for “connecting to the Earth” – the Dakota way of saying “Barefoot”.

Available on adidas.com/pharrell